This book charts the growth and achievements of one of the world's most
important industries. The authors, two leading figures in the German
automotive industry, describe the strategies that have led to the German
industry's great success.
They also discuss how German auto
manufacturers are meeting challenges from emerging worldwide
competitors. This book demonstrates what can be achieved with
first-class management, marketing, branding, innovation and clear
strategic aims, and as such it holds valuable lessons for managers in
all industries.
